Turn Your Customers' Content Into Powerful Digital Word-of-Mouth Marketing

How a Simple Instagram Story Turns Into Rewards, Reach, and Reviews. All on Autopilot.

Watch this 3-minute Video to Learn More

"After implementing this system, our Instagram engagement has tripled... and 90% of new customers say they heard about us through a friend's Instagram Story."
Xavier VasOwner of Leda Balcao

3 Benefits of using Your Customers' Content as Marketing

Free Advertising

Use your customers' Instagram followers to get free advertising on Instagram Stories.

"Friendly" Visitors

Bring "warm audience" friends of your customers to your Instagram page.

Automate Google Review Requests

65% of customers are more likely to leave reviews when requested.

"I really recommend the system for Instagram. I think fellow restaurateurs should hop on board this platform. It really, really increases not only your Instagram, but also your Google reviews."
Brainard ColacoChef & Owner of Momoka | Japanese Dessert Bar

How this Works in 3 Steps

Step 1.Customer Uploads Content

Customers upload a photo or a video to their Instagram Stories AND they tag YOUR restaurant's Instagram page using the @mention feature.They do this because they see signs like this one below on the table, on the menu, and around the restaurant.
The staff can also mention it when taking orders.

Step 2Free Advertising for 24 Hours

A chatbot delivers a digital coupon as a prize to their DMs in an automated message a few seconds after the Instagram Story uploads.
That content, with your restaurant's Instagram page link, gets shown to their followers over the next 24 hours.A percentage of those followers will come and check out your Instagram page.
That gives you free advertising from a friendly "warm" audience that knows the uploader.
The tone, formality, and language of the message and signs are customizable to fit your restaurant’s brand.
We can deliver the coupon as a prize, a gift, a special surprise, or even better, a random prize from a selection of choices with different percentage allocations for each prize.

Step 3Google Review Request Gets Sent

60 Minutes later, that same automated message asks them to leave a Google review — and directs them to the link if they click "yes".Why is this so important?
63.6% of people check Google reviews before visiting a new business.
53% of 18-34-year-olds say that online reviews influence their dining decisions.
65% of customers are more likely to leave reviews when requested vs. when not requested.

That's how to use “Your Customers’ Content as Marketing”.
Your customers take photos and videos at your restaurant anyway.
Give them a reason to upload that content and promote you.
Delight them with free prizes.
Get more reach and engagement through your customers' Instagram audiences.
Get more "warm" visitors (friends of your customers) to your restaurant's Instagram page daily.
Get more profile visits and followers.
Get more Google reviews to build trust and social proof.
Get a fully automated system.
Get more Customers On Autopilot.

“At first, I thought it was just another marketing gimmick, but the results spoke for themselves. From the first month, engagement increased, and every month after, it just kept growing.The best part is how the Instagram Stories tag system reaches friends of friends. It’s like a chain reaction for customer engagement — expanding our reach in ways we never imagined"
Xavier VasOwner of Leda Balcao

Ready To Turn Your Customers' Content Into Your Marketing?

Click below to fill out the form and apply

How Is This Different?

You've worked hard to create a restaurant with:
Amazing food
An inviting atmosphere
Excellent customer service

To keep new customers coming to your restaurant, you need to share it with new people.How can you do this online?

There are two ways new people can find out about your restaurant.

1. You Tell New People.

Online, you can do this through paid advertising or posting content on social media platforms like Instagram.Advertising costs you in money.Content costs you in time.It looks like this.

2. Your CUSTOMERS Tell New People About Your Restaurant.

This is word-of-mouth promotion, which is the most powerful type of marketing.
Online, this could be through your customers using review platforms, especially Google.OR...It could be through your customers sharing photos or videos of your food and tagging your restaurant on their Instagram Stories.
That action shares your Instagram page with their friends and followers.
It looks like this.

Here's the point:
Your business has its own social media audience.
Your customers each have their own social media audience.
There are way more of your customers than there are of you.
Your Customers' Content as Marketing is how you leverage that to tell new people about your restaurant.

Conventional social media marketing (and paid advertising) is about YOU promoting your restaurant to the world.
Our brand-new system is how you can get more of YOUR CUSTOMERS to PROMOTE YOUR RESTAURANT through Instagram Stories — and invite them to leave Google reviews for you — all on autopilot.

Ready To Turn Your Customers' Content Into Your Marketing?

Click below to fill out the form and apply

FAQ

Frequently Asked Questions
Who is this service for?
Restaurant and Bar Owners who use Instagram for organic marketing who want more people visiting their Instagram page, and more Google reviews — without having to ask people one by one. This can also work for any physical, brick-and-mortar business owner who has customers coming to their business (salons, spas, gyms). Contact us for more information if you have a physical business that is not a restaurant or bar.
How is this different from social media marketing and paid advertising?
This service goes beyond the standard social media marketing model as it actively involves customers in the marketing process. This system can turn your customer's dining experience into a compelling promotional story for your restaurant. People love uploading food content and sharing their everyday experiences on Instagram. You just need the right incentive for them to upload your content AND tag your page. We provide that incentive in a fun and engaging way via an automated, interactive conversation that delivers a prize inside the Instagram DMs. It's social media marketing but with your customers' content as marketing. With conventional organic social media marketing, you are aiming to get reach on each post. With our brand-new approach utilizing User Generated Content, you get more profile visits from your customers' audiences of friends. This, in turn, brings more people to view the most recent content. With advertising, you are paying a platform to get eyeballs — or impressions — to your content, your Instagram page, or your website. You do this by creating content and choosing an audience you think might be interested. This is usually a “cold” audience in the location of your restaurant. A "cold" audience means people who don’t know you or your restaurant. Our service gets your customers to upload content that gets seen by THEIR audiences. People pay more attention to their friends’ IG Stories than paid advertisements. As the content (pictures and videos of your food or restaurant) is uploaded by their friend or someone they follow, this is a “warm” audience. The level of trust is higher in a warm audience than a cold audience.
Do I need a large follower count and do I need to post content regularly??
You do NOT need a large follower count to make use of this system. You DO need an active Instagram page that is regularly posting content. The system gets people in your customers’ audiences to check out your Instagram page because they saw a picture on their friend’s Instagram Story together with your restaurant’s Instagram page tag. Just like with advertising, you are sending viewers — traffic — to your Instagram page. If your page doesn't look active, or doesn't have people engaging with your content, it is unlikely any new visitor will stay on that page for long. There are just far too many other Instagram pages and distractions on their smartphones for them to check out. For that reason, you should be creating and posting content regularly anyway to keep in people’s minds. And especially so to benefit from this system. If you have tried to maintain a consistent creation and posting schedule before on Instagram and stopped because you were not seeing results, this is a good motivator to keep creating and posting because you know you will be getting more people — more potential customers — looking at your content.
I already have a marketing person/team and I am posting content and/or running adverts. Can I use this service?
Yes. This could be an additional service that runs alongside your current marketing and advertising services. It would improve the results of your current marketing efforts as it brings more new visitors to your page and content.
Is this authorized for Instagram?
Yes, chatbot marketing for Instagram was authorized by Meta in 2021. There are certain rules you have to follow when using chatbots, and our service is fully compliant with those rules.
What kinds of results can I expect?
How many people see an Instagram Story depends on different factors, including how often that person posts Stories, when they posted their last Story, how many of their followers are online, how active they are, etc. How effective this system is for you will also depend on the location of the uploader’s followers. If the uploader has many followers in the same geographic area then this will result in more of those visitors to your Instagram page from that Instagram Story starting to follow your page, seeing your future posts, and coming to dine. The higher the total number of people who upload a Story each day, the higher the overall volume of people who will see your food and your IG page tag, and potentially come to check out your page. Increasing your social media following and visitors to your Instagram page means higher numbers of customers to your restaurant. Our clients generally see increases in profile visits of about 40% compared to before they started using our services, and increases in followers of about 20%.
What incentives should I offer for people to upload their content?
This depends on your customer demographic, your location, your type of restaurant, whether you have returning customers, a constant flow of new customers, etc. The incentive could be a “special surprise”, or to “win a prize” or it could be a fixed reward stated upfront. Here are some ideas: ===== Free beer Free soft drink Free coffee or tea Free cocktail or mocktail Free dessert or ice cream 10% discount off drinks only 10% discount off the entire meal 10% discount off the food items only Free T-shirt or merchandise (if you sell items like this) Percentage-off coupon for a future lunch (if they came for dinner) Percentage-off coupon for future use within a limited time period (e.g. a month) Percentage-off coupon for another (partner) restaurant in the same neighborhood ===== Some of these incentives will cost you money. This should be considered an investment for a future return from the free traffic on Instagram Stories. The future-use coupons will not cost you anything and are more likely to be pure future revenue. You know your customers and what they'll respond to best. You know your own situation and what works best for you financially. The simplest option is to offer ONE of the items above. The more entertaining and engaging incentive is to choose a variety of items as one of the potential prizes, with each prize allocated a different percentage. If a group of people at a table are all uploading content and get a different prize each, it’s more entertaining for them as a group. It’s more of a talking point and it may well encourage others to upload content as well. This means more of each of their Instagram audiences potentially seeing your Instagram page. Whether you want to let each person at a table win a prize or restrict it to one prize per table, is your choice
Will this help me build a following on Instagram?
Yes. This will help you grow your Instagram following. As you have more inbound visitors to your Instagram page (people coming to your Instagram page after seeing your page’s tag on their friends’ Stories), this signals to the Instagram algorithm that your page is appealing to people. The algorithm will then share your content and page with more people. If the location is suitable, and they like the look of your restaurant and food, they may well follow your page. Your future content will be shown to them, making it more likely they will come to visit your restaurant at some point
Does this work for every Instagram account?
This works for any person with an Instagram account set to "public". If an account is set to "private", it will only work if the person follows your restaurant’s Instagram page before tagging it. This is a rule set by Meta. Therefore, we suggest putting that as the first instruction on the sign. This technology only works on the Instagram app, not on a browser version of Instagram and the Instagram app must also be updated to the latest version.
Can people upload content on their Instagram Stories to get prizes multiple times per day?
Our standard setting is that people can only receive their incentive coupon (or prize) on their first upload on any particular day. On their second upload, they get a polite message thanking them and telling them they cannot upload content until the next day. This is customisable depending on your preferences.
Will this improve my Google Reviews score?
Google reviews are an important factor of success for your restaurant. 63.6% of people check Google reviews before visiting a new business. It's therefore in your business's interest to improve your overall Google review score as much as possible. The recency of your reviews is also very important. One study found that 85% of consumers think that reviews older than three months are no longer relevant. In another study, 40% of consumers surveyed said they don’t care about reviews older than two weeks. The lesson here is to focus on getting a constant inflow of regular, genuine reviews. If the quality of your food and service are generally good, an increased frequency of reviews will push your average score up. We can also customize this to include the follow-up message linking to other platforms, such as Trip Advisor, or your business's Facebook page.
Can you collect phone numbers and email addresses?
Yes, we can collect any information you want to ask. If customers choose to share that information with you, we can use automation to save it and send it to your CRM, a spreadsheet, or any application with an API key. This is a great way to build contact lists of your customers, which is a long-term asset for your business.
What do I need to get started?
Fill out the application form so we can find out more about you and your restaurant. If you have any specific requests, like requesting email addresses and/or telephone numbers, please write that in the application form. We will get back to you with a custom quote and we can set up a call if necessary. In the meantime, start thinking about the prizes you'll offer and their percentage allocations.
Can I take a demo to see how this works?
Yes. Upload a photo or a video to your Instagram Stories. Tag my Instagram page: @customersonauto You can do this by typing @customersonauto OR pressing the icon button (second from the left next to the Aa button) and using the @MENTION sticker. Wait 10-20 seconds for it to upload. Follow the instructions in your DMs marked "Restaurant Demo" and press the buttons to continue your side of the conversation.
Do I need to enter into a long-term contract?
No. You can cancel at any time by sending us an email. We will cancel your service immediately.
Can this be in any language?
Yes. We can make this multilingual. The first question can offer a choice of languages.
What kind of data and analytics are included?
You receive a Google Sheets link accessible only to you that is updated in real-time with the entrant's Instagram display name (not their handle), the gift name, and the date/time stamp. We send a monthly report including advanced analytics and reporting powered by Iconosquare. One section focuses on data that the "Your Customers' Content as Marketing" system has a direct contribution to (Profile Visits, Followers). The other sections have breakdowns of all the analytics indirectly influenced by the increase in profile visits.
I have a question not listed here.
If you have any questions not covered here, or you want to book a call, please send an email to: [email protected]
Do you have any case studies?
If you would like a case study, please email: [email protected] with "Case Study" in the subject line.
What's included in the plans and how much does this cost?
All plans include: Chatbot platform hosting. Custom messaging sequence with multi-path messaging. Creation of digital coupons provided for prizes with text overlays. A Google Sheets link accessible only to you that is updated in real-time with the entrant's Instagram display name (not their handle), the gift name, and the date/time stamp. Monthly report including advanced analytics powered by Iconosquare. Deep-linking technology, so all links are tracked and will open in a smartphone's app for increased conversions.. You'll need signs and posters for the restaurant promoting this system and explaining what to do. We provide instructions for what to include on any signs and posters and for your staff, so they can encourage people to upload their content for this system. Each client's needs are unique, and our services are fully customised to deliver the best results for your needs, so contact us for a tailored solution. Contact us today by filling in the application form below.
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Ready to Turn Your Customers' Content Into Your Marketing?

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Cookie Policy

This website (your-customers-content-as-marketing.com) uses cookies. It is owned by Customers On Auto LLP.We use cookies to personalise content, ads and to analyse traffic to our website. We also share information about your use of our website with our advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected in the course of your use of the services.What are cookies?Cookies are small text files used by websites to make the user experience more efficient. Cookies are stored on your device (computer, smartphone, device or mobile phone) when you surf online or visit our website. In this sense, cookies make it possible to identify the computer, smartphone, device or mobile phone used and provide information about the user of the website.In accordance with applicable data protection law, we can store cookies on your device if they are strictly necessary for the operation of this site. For all other cookie types we need your permission.CategoriesWe distinguish between cookies that are absolutely necessary for the technical functions of the online offer and such cookies and tracking mechanisms that are not absolutely necessary for the technical function of the online offers and cookies that require consent.Technical cookies;
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Technical cookiesTechnical cookies ensure functions without which you cannot use our websites as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies is returned to our website.Technical cookies are used, for example, to ensure that you, as a logged-in user, always remain logged in when accessing different sub-pages of our website and thus do not have to re-enter your login data each time you call up a new page.The use of technical cookies on our website is possible without your consent. For this reason, technical cookies cannot be individually deactivated or activated. However, you have the option to generally deactivate cookies in your browser at any time (see below).Functional cookies enable our website to store information you have already provided (such as registered name or language selection) and to offer you improved and more personalised functions based on this information. These cookies collect and store only pseudonymous information, so they cannot track your movements on other websites.Functional and performance cookiesPerformance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us to determine, for example, whether and which subpages of our website are visited and which content users are particularly interested in. In particular, we record the number of times a page is accessed, the number of sub-pages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, as well as the proportion of mobile devices accessing our websites. Furthermore, we record movements, “clicks” and scrolling with the computer mouse in order to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimise our offering. The IP address of your computer transmitted for technical reasons is automatically anonymised and does not allow us to draw any conclusions about the individual user.The functional and performance cookies are so-called “absolutely necessary” cookies, which do not require consent.Cookies requiring consentCookies that are neither technical cookies nor functional or performance cookies will only be used with your consent.We reserve the right to also use information obtained by means of cookies from an analysis of the usage behaviour of visitors to our websites in order to display specific advertising for certain of our products to you on our own websites. We believe that this benefits you as a user because we display advertising or content that we believe, based on your browsing behaviour, matches your interests and so you are less likely to be shown random advertising or specific content that may be of less interest to you.Marketing cookies come from external companies (third party cookies) and are used to collect information across websites visited by the user in order to create targeted advertisements for the user. These enable personalised online ads and advanced analysis and evaluation options about the target group and user behaviour.Below is a list of cookies that we are installing and that require your consentCookie (Facebook): _fbp;Cookie (Google Analytics): _gat; _gid; _ga;Facebook Conversion Tracking PixelThis tool allows us to track the actions of users after they have been redirected to a provider website after clicking on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected remains anonymous. This means that we cannot see an individual user’s personal data. However, the collected data is stored and processed by Facebook. We inform you about this according to our information. Facebook is able to connect the data to your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy.Facebook Conversion Tracking also allows Facebook and its partners to show you ads on and off Facebook. In addition, a cookie is stored on your computer for these purposes. By using the website, you agree to the data of the Facebook pixel integration.Google AnalyticsThis website uses Google Analytics. On behalf of the operator of this website, Google will evaluate your use of the website in order to compile reports on website activity and to provide the website operator with further services relating to website activity and internet usage.Google Analytics uses so-called “cookies”, text files that are stored on your computer. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on. If you click here, an opt-out cookie will be set to prevent future collection of your data when visiting this website: Privacy Center.In addition, we use Google Conversion Tracking in connection with Google Analytics. This enables us to record the behaviour of our website visitors. We are also shown how many clicks on advertisements from external sources have led to our website.To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.How Can You Accept, Reject, Delete Or Set Cookies In Your Browser?When you arrive on the website, the cookie banner allows you to choose whether to accept, reject or set the parameters of the cookies used by the website.Managing Cookies In Your BrowserYou can manage (enable/disable and delete) cookie settings on our websites through the features mentioned above, but also by changing your browser settings. Most browsers (Internet Explorer, Chrome, Firefox, Safari) allow you to manage your cookies by either accepting or rejecting all cookies or only agreeing to certain types of cookies. The procedure for managing and deleting cookies can be found in the help function of your browser. If you change your cookie settings, certain cookies will be blocked. You may not be able to take full advantage of some features of our websites. We may also not be able to provide some content that you have previously viewed or used.What Happens If You Refuse Cookies?If you reject cookies that require your consent, we will of course accept this decision and will not set any corresponding cookies. If you revoke your consent to cookies requiring your consent or object to the use of cookies already activated due to legitimate interest, we will refrain from using these cookies starting with your visit to the following page. We delete the latter if they are first-party cookies, insofar as this is technically possible for us. However, if these are functional cookies, you will not be able to use all the functions of our websites without errors.You can also object to the use of performance and statistics cookies: However, this unfortunately does not tell us what you like or dislike about our website so that we can subsequently make improvements. Please note that we cannot delete third-party cookies. If you wish to delete all third-party cookies, you must do so in your browser settings. By the way: If you revoke your consent to advertising cookies, this does not mean that you will see less advertising as a result. Rather, it means that the advertising you see is not tailored to your individual needs.Does This Policy Change?We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.Questions?If you have any questions regarding this Cookie Policy or if you need more information on how we use cookies, please contact us.Customers On Auto LLP27 Old Gloucester Street, London,WC1N 3AX, United Kingdomwww.customersonauto.comE-mail address: [email protected]phone: +44 7836 622 200

Privacy Policy

IntroductionWith the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes and to what extent when you visit our website www.customersonauto.com. This privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services through the website and within external online presences, such as our social media profiles (hereinafter collectively referred to as “Online Offer”).The terms used are not gender-specific.Last Updated: 18th of January, 2024The ControllerYour Customers Content as Marketing and the website https://your-customers-content-as-marketing.com/ is owned by:Customers On Auto LLP27 Old Gloucester Street, London,WC1N 3AX, United KingdomE-mail address: [email protected]phone: +44 7836 622 200Overview of processingThe following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.Types of data processedInventory data (e.g. names, addresses).
Content data (e.g. text entries, messages.
Contact data (e.g. email, telephone numbers).
Meta/communication data (e.g. device information, IP addresses).
Usage data (e.g. web sites visited, interest in content, access times).
Location data (data indicating the location of an end user’s device).
Contract data (e.g. subject matter of contract, term, customer category).
Payment data (e.g. bank details, invoices, payment history).
Categories of data subjectsEmployees (e.g. employees, applicants, former employees).
Business and contractual partners.
Interested parties.
Communication partners.
Customers.
Users (e.g. website visitors, users of online services).
Purposes of the processingProvision of our online offer and user-friendliness.
Visitor action evaluation.
Office and organisational procedures.
Direct marketing (e.g. by e-mail or post).
Feedback (e.g. collecting feedback via online form or other methods).
Interest-based and behavioural marketing.
Contact requests and communication.
Re-marketing.
Reach measurement (e.g. access statistics, recognition of returning visitors).
Security measures.
Tracking (e.g. interest/behavioural profiling, use of cookies).
Surveys and questionnaires (e.g. surveys with input options, multiple choice questions).
Contractual performance and service.
Managing and responding to enquiries.
Target group formation (determination of target groups relevant for marketing purposes or other output of content).
Relevant legal basisIn the following, we share the legal bases of the General Data Protection Regulation (GDPR) and the UK’s Data Protection Act 2018 on the basis of which we process personal data. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.Consent – The data subject has given his/her consent to the processing of personal data relating to him/her for a specific purpose or purposes.
Performance of a contract and pre-contractual enquiries – Processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures carried out at the data subject’s request.
Legal obligation – Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests – Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
Security measuresWe take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, assurance of availability of and segregation of the data. We also have procedures in place to ensure the exercise of data subjects’ rights, the deletion of data and responses to data compromise. Furthermore, we already take the protection of personal data into account in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognise such encrypted connections by the prefix https:// in the address line of your browser.Transmission and disclosure of personal dataIn the course of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organisational units or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a web site. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data. Further, our operations and the provisions of our services and contractual obligations require the transmission of personal data to our services provider, Google, Brevo, Clepher, Zapier, Microsoft, FaceBook, Calendly, Thrive Leads, WordPress.Data processing in third countriesIf we process data in a third country (i.e., outside the European Union (EU) the United Kingdom (UK), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognised level of data protection, contractual obligation through so-called processing agreements, in the presence of certifications or binding internal data protection regulations.Use of cookiesCookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s device. A cookie is primarily used to store information about a user during or after his or her visit within an online offer. Stored information may include, for example, language settings on a web site, login status, a shopping cart or where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. where user details are stored using pseudonymous online identifiers, also known as “user IDs”). For further information please refer to our Cookie Policy.Commercial and business servicesWe process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer enquiries.We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organisation. Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the persons concerned (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the framework of this privacy policy.We inform the contractual partners which data is required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special labelling (e.g. colours) or symbols (e.g. asterisks or similar), or in person.We delete the data after the expiry of legal warranty and comparable obligations, i.e. generally after 6 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal archiving reasons. We delete data disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply in the relationship between the users and the providers.If it is necessary for the fulfilment of our contract, for the protection of vital interests or required by law, or if we have the consent of the client, we disclose or transfer the client’s data to third parties or agents, such as authorities, subcontractors or in the field of IT, office or comparable services, in compliance with the requirements of professional law.Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as “customers”) in order to enable them to select, acquire or commission the selected services or works as well as related activities as well as their payment and provision or execution or performance.The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we obtain access to information of the end customers, employees or other persons, we process this in accordance with the legal and contractual requirements.Types of data processed: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. email, telephone numbers), contract data (e.g. subject matter of contract, term, customer category).Data subjects: Interested parties, business and contractual partners.Purposes of processing: Contractual performance and service, contact requests and communication, office and organisational procedures, administration and response to requests.Legal basis: Contractual performance and pre-contractual enquiries, Legal obligation, Legitimate interests.Provision of the online offer and web hostingIn order to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.The data processed in the course of providing the hosting service may include all information relating to the users of our online service that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or web sites.Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web sites and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.The server log files may be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilisation of the servers and their stability.Types of data processed: Content data (e.g. text entries, photographs, videos), usage data (e.g. web sites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).Data subjects: Users (e.g. website visitors, users of online services).Legal grounds: Legitimate interests.Cloud servicesWe use software services accessible via the Internet and running on the servers of their providers (so-called “cloud services”, also referred to as “software as a service”) for the following purposes: document storage and management, calendar management, sending e-mails, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web sites, forms or other content and information, as well as chats and participation in audio and video conferences.In this context, personal data may be processed and stored on the servers of the providers to the extent that these are part of communication processes with us or are otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents. The cloud service providers also process usage data and metadata used by them for security purposes and service optimisation.If we use the cloud services to provide forms or other documents and content to other users or publicly accessible web sites, the providers may store cookies on the users’ devices for the purposes of web analysis or to remember the users’ settings (e.g. in the case of media control).Notes on legal bases: Where we ask for consent to use cloud services, the legal basis for processing is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed within this framework. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure management and collaboration processes).Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email), content data (e.g. text input,), usage data (e.g. web sites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).Data subjects: Customers, employees (e.g. employees, applicants, former employees), prospective customers, communication partners.Purposes of processing: Office and organisational procedures.Legal grounds: Consent , Contract performance and pre-contractual enquiries, Legitimate interests.Electronic notificationsWe send e-mails and other electronic notifications only with the consent of the recipients or with legal permission. If the contents of a notification are specifically described in the course of registration, they are decisive for the consent of the user. In addition, our notifications may contain information about our services and us.Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data will be limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called “block list”) for this purpose alone.Notes on legal basis: Notific