Restaurant and Bar Owners who use Instagram for organic marketing and who want more people visiting their Instagram page and who want more Google reviews without having to ask people one-by-one.

This can also work for any physical, brick-and-mortar business owner who has customers coming to their business (salons, spas, gyms).

Contact us for more information if you have a physical business that is not a restaurant or bar.

This service goes beyond the standard social media marketing model as it actively involves customers in the marketing process. 

This system can turn your customer's dining experience into a compelling promotional story for your restaurant. 

People love uploading food content and sharing their everyday experiences to Instagram.

You just need the right incentive for them to upload your content AND tag your page. 

We provide that incentive in a fun and engaging way via an automated, interactive conversation inside the Instagram DMs.

It's social media marketing, with your customers' content as marketing.

With advertising, you are paying a platform to get eyeballs — or impressions — to your content, your Instagram page, or your website. 

You do this by creating content and choosing an audience you think might be interested. 

This is usually a “cold” audience in the location of your restaurant. 

A "cold" audience means people who don’t know you or your restaurant.

Our service gets your customers to upload content that gets seen by THEIR audiences. 

People pay more attention to their friends’ IG Stories than paid advertisements.

As the content (pictures and videos of your food or restaurant) is uploaded by their friend or someone they follow, this is a “warm” audience. 

The level of trust is higher in a warm audience than a cold audience.

You do NOT need a large follower count to make use of this system. 

You DO need an active Instagram page that is regularly posting content.

The system gets people in your customers’ audiences to check out your Instagram page because they saw a picture on their friend’s Instagram Story together with your restaurant’s Instagram page tag. 

Just like with advertising, you are sending viewers — traffic — to your Instagram page.

If your page doesn't look active, or doesn't have people engaging with your content, it is unlikely any new visitor will stay on that page for long. 

There are just far too many other Instagram pages and distractions on their smartphones for them to check out.

For that reason, you should be creating and posting content regularly anyway to keep in people’s minds.

And especially so to benefit from this system.

If you have tried to maintain a consistent creation and posting schedule before on Instagram and stopped because you were not seeing results, this is a good motivator to keep creating and posting because you know you will be getting more people — more potential customers — looking at your content.

Yes. This could be an additional service that could run alongside your current marketing and advertising services. 

It would improve the results of your current marketing efforts as it brings more new visitors to your page and content.

Yes, chatbot marketing for Instagram was authorized by Meta in 2021.

There are certain rules you have to follow when using chatbots, and our service is fully compliant with those rules.

How many people see an Instagram Story depends on different factors, including how often that person posts Stories, when they posted their last Story, how many of their followers are online, how active they are, etc.

How effective this system is for you will also depend on the location of the uploader’s followers. 

If the uploader has many followers in the same geographic area then this will result in more of those visitors to your Instagram page from that Instagram Story starting to follow your page, seeing your future posts, and coming to dine.

The higher the total number of people who upload a Story each day, the higher the overall volume of people who will see your food and your IG page tag, and potentially come to check out your page.

Increasing your social media following and visitors to your Instagram page means higher numbers of customers to your restaurant.

This depends on your customer demographic, your location, your type of restaurant, whether you have returning customers, a constant flow of new customers, etc.

The incentive could be a “special surprise”, or to “win a prize” or it could be a fixed reward stated upfront.

Here are some ideas:

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Free beer

Free soft drink

Free coffee or tea

Free cocktail or mocktail

Free dessert or ice cream

10% discount off drinks only

10% discount off the entire meal

10% discount off the food items only

Free T-shirt or merchandise (if you sell items like this)

Percentage-off coupon for a future lunch (if they came for dinner)

Percentage-off coupon for future use within a limited time period (e.g. a month)

Percentage-off coupon for another (partner) restaurant in the same neighborhood

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Some of these incentives will cost you money.

This should be considered an investment for a future return from the free traffic on Instagram Stories.

The future-use coupons will not cost you anything and are more likely to be pure future revenue.

You know your customers and what they'll respond to best.

You know your own situation and what works best for you financially.

The simplest option (the Basic plan) is to offer ONE of the items above.

The more entertaining and engaging incentive is to choose a variety of items as one of the potential prizes (the Premium plan).

This allocates a percentage to each of the prizes so people win a different prize.

If a group of people at a table are all uploading content and get a different prize each, it’s more entertaining for them as a group.

It’s more of a talking point and it may well encourage others to upload content as well.

This means more of each of their Instagram audiences potentially seeing your Instagram page.

Yes. This will help you grow your Instagram following.

As you have more inbound visitors to your Instagram page (people coming to your Instagram page after seeing your page’s tag on their friends’ Stories), this signals to the Instagram algorithm that your page is appealing to people.

The algorithm will then share your content and page with more people.

If those visitors like the look of your food and restaurant, they will start to follow your page.

Your future content will be shown to them.

If they are in the same geographic area, they are likely to come and visit your restaurant.

This works for any person with an Instagram account set to "public". 

If an account is set to "private", it will only work if the person follows your restaurant’s Instagram page before tagging it. 

This is a rule set by Meta.

Therefore, we suggest putting that as the first instruction on the sign.

This technology only works on the Instagram app, not on a browser version of Instagram and the Instagram app must also be updated to the latest version.

Plans include:

Chatbot platform hosting.

Messaging sequences.

Creation of images provided for prizes with text overlays. 

Signs and posters for the restaurant with your logo and branding are provided as JPG/PNG files. 

Printed and laminated versions can be sent to your restaurant’s mailing address for a fee.

The Basic plan has a simple conversation delivering the incentive coupon and the follow-up Google review request. All viewers see the same message. 

The Premium plan has different conversational paths. 

The advantage of having different messages is that if two friends were doing this at the same time, they would see different messages before they get their prizes. This would increase their level of entertainment and would encourage others to take part and upload content if they hadn't already.

It would also make it more likely they might mention their prize with friends at a later date, and mention your restaurant at the same time.    

Another advantage of having multiple messaging paths is that if the customer returns on another occasion and repeats this process, they'll have a different set of messages and a different prize. This provides a more interesting, entertaining, and varied user experience.  

If you have regular events, we can change the messages and incentives as needed. Please contact as for custom plans. 

Google reviews are an especially important factor of success for your restaurant.

63.6% of people check Google reviews before visiting a new business.

It's therefore in your business's interest to improve your overall Google review score as much as possible.

Recency of your reviews is also very important.

One study found that 85% of consumers think that reviews older than three months are no longer relevant. 

In another study, 40% of consumers survey said they don’t care about reviews that are more than two weeks old.

The lesson here is to focus on getting a constant inflow of regular, genuine reviews.

If the quality of your food and service are generally good, an increased frequency of reviews will push your average score up.

Yes, we can collect any information you want to ask.

If customers choose to share that information with you, we can use automation to save it and send it to your CRM, a spreadsheet, or any application with an API key. 

This is a great way to build contact lists of your customers, which is a long-term asset for your business.

Our standard setting is that people can only receive their incentive coupon (or prize) on their first upload on any particular day. 

On the second upload they get a message thanking them and telling them they cannot upload content until the next day. 

Yes.

Upload a photo or a video to your Instagram Stories.

Tag my Instagram page: @customersonauto

You can do this by typing @customersonauto OR pressing the icon button (second from the left next to the Aa button) and use the @MENTION sticker.

Wait 10-20 seconds for it to upload.

Follow the instructions in your DMs and press the buttons to continue your side of the conversation.

No. You can cancel at any time by sending us an email. 

We will cancel your service immediately.

Yes. We can make this multilingual.

The first question can offer a choice of languages.

You receive a Google sheet link accessible only to you that is updated in real time with the entrant's Instagram display name (not their handle), the gift name, and the date/time stamp.

We send a monthly report including advanced analytics and reporting powered by Iconosquare.

One section focuses on data that the "Your Customers' Content as Marketing" system has a direct contribution on (Profile Visits, Followers). 

The other sections have breakdowns of all the analytics that are indirectly influenced by the increase in profile visits.

Here are some questions for you to consider to guide your decision.

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Do your customers use Instagram?

Do they upload content on Instagram Stories?

Is your restaurant's food and decor attractive and visually appealing? 

Are their friends or followers likely to visit your restaurant if they saw more of your food?

How many of your current or previous customers have come to dine because of your Instagram account?

Would having more Instagram followers help you in your business?

Would having more Google reviews consistently coming in benefit your business?

Would you benefit from more new people knowing about your restaurant?

Do you have an Instagram page and are you regularly posting content about your restaurant?

How many customers that you get visiting your restaurant — as a direct result of using this system — would it take to justify the monthly fee?

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If you have any other questions, please reach out at customersupport@customersonauto.com. 

If you have any questions not covered here, or you want to book a call, please send me an email at: ari.mega@your-customers-content-as-marketing.com